Success for #BladderCancer Canada annual walk

It was early in 2020’s awareness of the pending Corona Virus.

At Bladder Cancer Canada, staff and volunteers quickly moved to assess whether physical walks held in September (which had been ongoing for close to ten years) were a reality, or whether we should pivot to a virtual model.

Some of us actually felt that we should wait just two more weeks and re-assess. Others pushed hard to make the call and get on with the appropriate planning. The call was made. Go virtual was the call. Thankfully.

Rather than a specific weekend or alternate weekend, the decision was made to make September a month to “walk where you are”. The 20+ communities that would have held walks, continued with their walk site planning — www.bccwalk.ca . Plans were also made to have a celebration video made to be aired on YouTube October 7th.

I chose to “walk where I am” and did so on Coney Island in Kenora on the September long weekend. I got in a great 5k stroll, joined at a safe distance with members of my family and neighbours on our island.

On a personal goal of $50,000, I raised close to 76% of my goal. In my mind, and with challenges facing friends and family I am delighted with the result.

Nationally we had a target goal of $600,000 — of which we achieved 71%.

Given that we did not have congregate walks, registrations of walkers declined significantly.

However, the passion and commitment of our bladder cancer patient community in Canada walked on and we achieved this important revenue for Bladder Cancer Canada — www.bladdercancercanada.org

With these results there are some key learnings:

  • Be nimble, make a decision, layout the plan — work the plan
  • Ask your former donors to please support you — this was key — and they were so pleased that I was not giving up due to COVID-19
  • My message was clear — I would appreciate the support, but also respect that in these challenging times support for charities may be another more urgent need or these times might prevent giving — Respect for your donors.
  • Reminder emails work — each time sent — each time received support
  • Strive to keep the message strong, in the face of the pandemic noise
  • Work social and traditional channels. We were so fortunate to have our national media partners — Global/Corus supporting us through then network and stations across the country — again — the need to breakthrough

Thanks to those who supported me and others, as we walked to raise awareness and funds in the fight against #bladdercancer. I/we appreciate YOU.

Ferg Devins