Embrace Change

It is time to Embrace Change

January 10th, 2017

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How’s that status quo going out there? If there is one thing for sure in 2017, change will continue to be at the forefront. Time to embrace change.

Change is constant in a world that embraces and drives for greater efficiency. Change is constant in dealing with streams of innovation and a passion for doing things more quickly. One can decide to embrace change or take a seat on the sideline of these exciting times. I’m not suggesting that one should blindly follow along. Take a stance. Follow and lead within the change that is taking place.

Is that harsh? Perhaps so. However, I truly believe that embracing change and taking a stand for leading change will propel one’s career and guide them toward their aspirations.

Not too long ago, job and career pursuits saw young people working hard to “get in” to the blue chip firm or corporate entity. Corporations offered thousands of jobs with multi-level positions and a clearly articulated multi-runged corporate ladder to climb.

With challenging economic times and many traditional business models judged as broken, businesses have had to change to maintain their position in the market. Two hard examples of reality are Kodak and Blackberry. Another sector example might be traditional travel agency models. Passion for breakthroughs by competitors, a strong sense of consumer desire, technology, apps, online marketing and aggressive pursuits of innovation have upset what were solid traditional models.

It used to be you could “get in” at the bottom level and if you worked hard you would progress up and through an organisation. One of the challenges to that model is that organisations are challenged more today than ever before. They can’t take the time to nurture, build, train and grow with their people. The market is just too competitive. They need the best and they need the best now. They need to hire the experts to deliver the results now, in real time.

Some would say that millennials are less loyal than previous generations. Are they less loyal? Perhaps they are more willing and able to accept change. Let’s face it, moving from one job to the next is not the easiest task to undertake. In making a move from one place to another there are new people, new responsibilities, different corporate cultures, new office politics. Every time one changes job, the individual is met with new challenges. Perhaps the millennials are the best example of embracing change. They adapt, accept, move…

The other reality check is that progressive companies and their leadership will continue to drive a change and innovation agenda. If you don’t want to be part of the solution in delivering the change, you’re probably not long for that company.

I am not suggesting for a moment that one should blindly accept change. IF you can accept the change and believe in the intent – why not jump on board and enrol yourself in the opportunity?  Clinging on to the past, the good old days, the way things were, is not truly embracing change and what the future beholds.

If you embrace change, you are more likely to become a thought leader with an ability to own and promote that change. If you can’t enrol in the change – get out.

What is the change that you are resisting today in your life, work or play?  How could you embrace the change and be happier in your pursuit? Or, how might you discover that the change underway is not the path you are choosing. Seeking an alternate change agenda is in your hands. What stance can you take to help lead the change?

Celebrate the past for what it was. Revel in the memories, the collegiality, the good times, the storytelling. With that as your foundation, you can embrace what the future might be and the path of change that will lead you to discovery.

Cheers to change ! Embrace it.

@FergDevins @DevinsNetwork

Swimability Ottawa a great cause

Support a Cause this New Year

January 2nd, 2017

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Day Two 2017 – Support a Cause

The dawn of a new year. We give thanks for the many blessings in our lives. There is a multitude of opportunity to support causes in our society. On this second day of the new year, we are stepping up to support a cause in our nation’s capital. There is no shortage of cause, charity or not for profit to choose from in Canada. In fact, there are over 170,000 charities and not for profit organizations in this country. This suggests that every Canadian could likely find “a cause” that aligns with their values or interests.

I have had the honour and pleasure of being engaged with many different causes over the years. In my role at Molson Coors, I had chaired the Molson Coors Donations Fund. I was exposed to tens of thousands of charities that had benefited from over two centuries of giving, led by the oldest brewer in the Americas.

My interests have taken me to involvement with Variety Village, Raising the Roof, several Food Banks, Queen’s University, Coney Island Music Festival, United Way, Bladder Cancer Canada and Swimability (formerly Making Waves). I have also had the honour and pleasure of serving on several not for profit boards. It is of great satisfaction for me to see the difference that we can make in our community. That difference comes from our decision to take action as individuals. We can truly make a difference, by choosing to support a cause.

This Year’s Cause

This year, the Devins Network will continue to call upon members of our greater community to get involved and support a cause. Through your actions, we can truly make a difference for those in need. Whether through financial support, or volunteerism, we can make a meaningful impact.

I am delighted to announce that the Devins Network is renewing our support of Swimability Ottawa . The team of student volunteers truly make a difference in the lives of ability challenged youth in Ottawa. My daughter Helena was personally involved as an instructor, while she was attending the University of Ottawa and Algonquin College. Given that Helena is no longer a student, her duties as an active volunteer have come to an end. The Devins Network is proud to continue our association and support of Swimability Ottawa. We are proud of the difference that they make in the lives of youth and their families in Ottawa. Keep up the great work!

The Mission of Swimability is clear

SwimAbility Ottawa is a not-for-profit student initiative founded as a registered chapter of SwimAbility Canada in 2009. Our mission is to provide affordable and accessible one-on-one swimming instruction to children with disabilities. For more information about our parent organization, as well as about the history of the SwimAbility movement, please visit www.SwimAbility.org.

Wishing you well in 2017

We thank the many student volunteers that help to make Swimability a success in the Ottawa community. We are proud to support their efforts in 2017. We are hopeful that you will join us and support a cause this new year in your community.

Have a great 2017. Working together to support a cause, we can make it even better.

FERG DEVINS @FergDevins @DevinsNetwork

Twas the Night Before Christmas

December 23rd, 2016

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Twas the night before Christmas and all through the house

The country was a buzz from St. John’s to Grouse
The stockings were hung by the chimneys with care
In hopes that St Nicholas soon would be there

Each province was covered with a blanket of snow
And ploughs ready with salt in their yards row on row
RIDE checks were in place for the high season drive

Telling folks to be safe being sure to arrive alive

When out on the lawns there arose such a clatter
The US election had caused quite a chatter
The New Year should bring more political debate
Hoping free trade continues, because it has been great

The moon on the crest of the new-fallen snow
Families gathering together by travelling to and fro
When what to our wondering eyes should appear,
But a miniature sleigh, pulled by Canadian reindeer

With a little old driver, so lively and quick,
The goodwill he could bring was like a magical trick
He was dressed all in red like the flag of our nation

His whistle stops lined up including Union Station

“Now Dasher! now, Dancer! now, Prancer and Vixen!
On, Comet! On, Cupid! on, on Donner and Blitzen!
In the west, through Ontario, across Quebec and Atlantic

His journey would begin and it would be quite frantic

From the east coast to west and then through the north

A big country to cover as he went to set forth
Near rivers and lakes over tree tops and valleys
Close to ten million square miles, with no dilly dallies

And then, in a twinkling, I heard on the roof
The prancing and pawing of each little hoof.
He’d made it to our place so soon on this night
He slid down the chimney with ease not too tight

He was dressed all in fur, red and white to the top
Said the snow on the prairies should yield a good crop
He was a weary old traveler with joy from inside
Said the country was glowing on his celestial ride

His eyes how they twinkled, his cheeks full of frost
Across provinces and territories his path quite criss crossed
He spoke of goodwill and joy across our great land
Encouraging young and old to just lend a hand

He toasted our country with so many people
And our cultural mosaic including mosques and church steeples
He said we are peace keepers with intent that is great
Bringing the world closer together is really at stake

He smiled ear to ear for Canada’s 150
Citing many celebrations and no doubt they’ll be nifty
From Cities to Towns whether urban or rural
Canada’s birthday celebrations will be sure to unfurl

He googled his route and loaded up his apps
With his mobile device positioned solidly on his lap
He was ready to tweet from his red glow in the sky
Pleasing those on the ground with a twinkle their eye

He sprang to his sleigh, to his team gave a whistle,
And away they all flew like the down of a thistle.
And I heard him exclaim, as he flew east to west

Merry Christmas to Canada you’re truly the best


Love My Blog

Tips for the New Blogger

December 18th, 2016

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A Blog ?

The Holidays offer a time to relax, consider new pursuits, adjust your plan for the new year or perhaps just try something you’ve never thought of attempting before. In that regard one might consider writing a blog.

Blog Support

Sarah Smith had reached out to me about this great article and infographic that she has produced for the “new blogger”. I thought that is was certainly a great infographic capturing terrific tips for the blogger just starting out in the wonderful world of the blogosphere. Thanks to Sarah. I hope that bloggers find it useful. Cheers to the season.

Do you want to become a blogger? You might think that blogging is easy, just like what other people may have told you.  You just have to go to the Internet the entire day and write about ideas that you have in your mind. Well, the truth is, starting a blog is not as simple as it seems.

When you start writing your first blog, you will certainly realize that it is harder than what you thought it would be. You will encounter different issues that you must learn to overcome. Even the ones who have been blogging for a long time also experience some challenges or difficulties along their way.

Do not feel bad if you make some mistakes. Mistakes will not end your world. It is fine as long as you take them as a chance to learn and step up. You can also learn from other bloggers’ mistakes in the past to avoid committing such similar mistakes.

Blogging is fun and convenient for some people, so we want to help you make it a bit easier to start with. We have prepared this amazing infographic that contains a list of generally known mistakes a beginner blogger usually makes.

See the image below and gain information from the list. You can also follow the team on Twitter at Start Blog.

 Be aware of these common mistakes in blogging so you can avoid them when you start to create your own blog. Our website http://www.startbloggingonline.com can provide you with more helpful and simple blogging tips that you can also share with your friends.

beginning blogger mistakes to avoid

 

Goodness and Joy

Spreading Goodness and Joy this December

December 4th, 2016

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The month of December and the final month of 2016. It makes me think of how powerful this month would be, if we all could think of how we could bring some goodness and joy into action; each day coast to coast to coast.

Canadians have such a worldly reputation as “caring people”. We are seen as philanthropists, those who help, ready to give, peace keepers. When traveling, people know that Canadians bring light hearted fun and joy to the conversation. We light up the room. We have the humor and disposition to bring out the best in people. Does that resonate with you ?

Here at home, we have our own issues. What a wonderful month, in the spirit of Christmas , to step up and out with a little more goodness and joy for those who are in a time of need.

With that in mind, I did a quick search on some of the agencies and outlets that are found across our great land; with some goodness and joy in mind. I realize that there are many more examples that could be added to this list. Please feel free to add your favourite charity or not for profit to this list as well. Let’s spread the word about goodness and joy in our community.

This December, lets help spread some goodness and joy to help those who are in need. For many of us, this is a season of happiness with family and friends. However, for many, it is one of the toughest times of the year; as they face personal issues and challenges in making ends meet. When others are celebrating “good times”, I can only think that it must be very lonely and dark for those who are less fortunate.

Let us join together this December in helping Canadians bring some goodness and joy to our communities. Whether it is some pocket change to a person on the street with hat in hand, a donation to a charity, a box of food to the food bank, a Christmas tree bought via the boy scouts, a five dollar bill in response to the ringing bell of the Salvation Army, or a bag of “old clothes” from the closet – there are so many ways that we can help make a difference this December for an individual or an organization in their time of need.

Some Highlights of Goodness and Joy

Victoria – British Columbia

Starting on the west coast of Canada on Vancouver Island, I can’t think of a better place than to consider challenges for the homeless. Given the climate, it is a natural place for people to seek the street, away from the harsher weather realities of other parts of Canada. However, the street is not a  place that any Canadian should find themselves. Hats off to the Greater Victoria Coalition to end homelessness. It is but one example of services that are spread across Canada in support of those who are faced to meet the challenge of life on the street.

Lethbridge – Alberta

Ever thought of missing a meal? Many people struggle with making ends meet, but the challenge of being able to feed their loved ones remains a fundamental challenge for some families. Food banks continue to be challenged on their supply, with the explosion of those in need. In Lethbridge Alberta, I point to the Lethbridge Food Bank Society as a great example of making a difference in generating food for those in need. Food banks abound in all communities, most fire stations accept donations, if you see that as an action in your day today. Here is a link to food banks across Canada.  You will find one close to you.

Regina – Saskatchewan

Ability is often something that able-bodied persons take for granted. However, those who have lesser ability are truly challenged with access to public buildings, events or just entering or exiting a restaurant or store. Thanks to the fine work of the Saskatchewan Voice for People with Disabilities Inc., those who have challenges with ability have an advocate in their corner to support them. We can all rise to the challenge of considering all persons in an inclusive context. What action might you take to ensure that physically challenged individuals can enjoy what you anjoy without any barriers for them to confront? How can we make it easier for access to our communities?

Southwest Manitoba

Westman Dreams for Kids is a wonderful organization in support of answering the dreams of kids in Southwestern Manitoba. It is a wonderful example of people coming together to make a difference for youth who face difficult challenges and situations in their lives. A little joy can go a long way in bringing comfort to kids with their own health challenges. Hats off to the Children’s Dream organizations across Canada.

Toronto – Ontario

There are now a multitude of support networks and charitable organizations to support families and loved ones who face challenges with their own ability. Over the years Variety Village, the childrens’ charity, has continued to perpetuate its wonderful facilities and programming for youth and adults in need. Variety Village remains a pillar of support for individuals with physical and mental challenges, and their caregivers and support network. With facilities spreading over 160,000 square feet, an indoor pool, track and common space, Variety Village continues to be a wonderful community institution, serving the Greater Toronto area.

Sherbrooke – Quebec

La Grande Table is a terrific resource in Sherbrooke supporting families in need. They are a resource to ensure that families are fed, but extend to broader support and services for those families with little income or find themselves in an occasional precarious situation. They offer services that demonstrate open listening and then personal recommendations for support. A wonderful community asset. Merci pour votre effortes La Grande Table.

Moncton – New Brunswick

Volunteering is such a wonderful opportunity to give back. Often times people may feel that they cannot give financially, or through gifts in kind. One of the greatest and most impactful ways that an individual can give is to give of their time. Through volunteerism, you can truly make a difference in supporting a cause and the work that they undertake in their community. The Volunteer Centre of Southeastern New Brunswick, based in Moncton is an example of one of these resources. They welcome individuals who have a desire to lend some time to making a difference in their community. Young, old, able, physically challenged – we can all participate in volunteerism and help to make a difference in our community.

Charlottetown – Prince Edward Island

An example in Charlottetown of the critical care provided by hospices across Canada is Hospice PEI – “A Community of Care”. Sad as it may be, when someone is faced with dying; they and their families need extra support. Hospice PEI is committed to easing the pain and assisting with comfort for those involved in dealing with matters at the end of life. It is but one example of the tremendous care and support that is provided by hospices, their staff and volunteers across Canada. Thanks to all who work to bring comfort at this fragile final stage of one’s life.

Halifax – Nova Scotia

You might find somewhat of a reoccurring theme related to homelessness across our land.  Adsum House in Halifax offers a range of services and support to women, families, youth and trans persons during periods of homelessness. Adsum operates four Halifax locations: an emergency shelter, second-stage housing and two apartments complexes where housing is supportive and affordable. Adsum also has three condos that are rented, as permanent supported housing, to women-led families. They shelter or house up to 80 people each day and more than 400 persons in a year. They provide services and support to more than 1,000 people each year. A treasured resource to help meet the challenges of individuals and families in a time of need. Thanks to those who support and work in thousands of shelters across Canada.

St. John’s – Newfoundland and Labrador

As we jump from the Maritimes to the far eastern province in Canada, Newfoundland and Labrador the theme of water safety strikes me as so appropriate for this Atlantic Canada province. What greater need than the assurance that youth know how to swim and how to be safe near our coastal waters. This is obviously true for any community in Canada, however particularly relevant and strong this close to and surrounded by the Atlantic ocean. The Lifesaving Society does wonderful working in educating the public about basic life-saving skills. If you don’t find the resources on their site, they have plenty of affiliates to whom they will re-direct your inquiry.

Nunavut

Circling back up northward and west toward Nunavut I turn to the Nunavut Arts and Crafts Association. It is so important that culture, arts and crafts continue to flourish in all communities. In Nunavut the association is all about promoting the art and artists of Nunavut. What a wonderful organization supporting the creativity of artists in this fascinating part of our great country. It is but one example of how people in our communities across Canada can help to promote the arts and encourage our youth to be actively engaged in the arts.

Northwest Territories

The Aboriginal Sports Circle in Northwest Territories is focused on engaging all aboriginal people in NWT to ensure that they have the opportunity to participate in sport and recreational activities at a level of involvement that they find meaningful and valuable. They foster community involvement in sport and recreation encouraging involvement from initiation to high performance. They work to integrate Aboriginal culture and traditional values in sport and recreation activities. We can all embrace our First Nations people coast to coast to coast.

Yukon

Teegatha’Oh Zheh is dedicated to promoting community inclusion by providing meaningful support services, and advocacy for individuals who have a developmental disability. Their vision statement captures the essence of their work in the Yukon. Teegatha’Oh Zheh envisions a fully inclusive community in which all individuals have dignity, rights and respect and are encouraged to reach their full potential.

Your Month of Goodness and Joy

These are but a small list of organizations across our great land that are making a difference in the lives of Canadians. Feel free to add your comments and favourite outlets that demonstrate acts of goodness and joy in our community. Here’s wishing you and yours the very best this holiday season, and I hope that you will extend a helping hand to someone in need this December, and every month that follows. Be well, stay warm. @FergDevins @DevinsNetwork

Always a story

November 26th, 2016

One Response

OK, I know that our Thanksgiving (Canada) weekend was many weeks ago. But, with so many American friends and such close neighbours, and Black Friday spill…I felt that a Thanksgiving post was in order. As you sit with family and friends this weekend in the comfort of your homes, I hope that we can all be thankful for our good health and harmony in our lives. And when we have challenges, we are thankful for a supportive network of family and friends. Let’s remember and give thanks for our blessings and remember those who have suffered or are suffering in this world today. Let’s also remember that we never know “the story” that might stand behind those around us. This is but one example I just felt I had to share.

Always A Story

My daughter and I were traveling across northern Ontario the past few days and stopped in a great little restaurant  for dinner one night. The meal was outstanding and the service magnificent.
In fact, we had large portions and requested “to go” containers.
When the woman serving us returned with the styrofoam containers, she pulled out a pen and placed a “happy face” on the top. What a wonderful little gesture and farewell to traveling guests. It appeared to be somewhat of a unique design and I asked her if she was an artist.
She exclaimed “no” and then asked if we would indulge in her story. Obviously, there was something to my question of her artistry. We were also intrigued to hear a story on our journey and asked her to please go ahead. She said the last time something like that was said was when a woman customer told her, “if that’s a happy face, it is a good thing that you are a server and not an artist”. As humorous as that might be on the surface, our server says it really struck a chord with her.
In fact, she exclaimed to the woman; my four-year-old son used to make those happy faces. The woman being waited on then said “well yes it looks like something an adolescent would do”. The server then told her the sad story. He used to say that happy faces were made with numbers. He’d draw a large zero to start, add in 6’s for the eyes, zero’s for the pupils of the eyes, a 7 for the nose, a nine for the mouth and 11’s or two one’s on each side for the eye lashes. The server explained that she always likes to use this happy face to remember her four year old, because unfortunately he drowned when he was 12 years old. Apparently the woman then curtly, asked for her bill and left.
Did you have the kleenex handy?  The woman (server) went on to tell us more about this heart wrenching story. She said that her son loved to fish. He had wanted a new fishing rod prior to the day he drowned. When shopping for the fishing rod he asked his mother if he could find a book on “angels” because he had dreamed about angels the night before.
When she was leaving her son to stay a few more days, at her son’s request with grandma; the boy rang back out to the car hugged and kissed mom and said; “I just want you to know that I will always love you”. She said, “I know, see you Saturday” and he said “good-bye”. Tingle down the spine starts now…
She then went on to tell another story about the funeral. At the funeral, a woman kept waiting around until the end. At the end of the exhaustive funeral service this stranger approached “Mom” to tell her a story about her son – the day before drowning. In fact, her son had saved their daughter from drowning when their young daughter had ventured into the water to catch a toy that had blown into the water. The young boy had pulled the girl from the water and she was revived and was saved thanks to the heroic efforts of the 12 year old boy.
The next day the young boy, at age 12, was lost by drowing in the waters while fishing.
So. It is often said, to “judge not”. There is certainly almost always more to a story on the other side. Each person has something that they are dealing with that certainly strangers don’t know, and sometimes those even close to them do not even realize what might be on their mind.
Next time someone does a little act of kindness or a gesture, like a “happy face”, just receive it for what it is and be thankful. This world would be such a better place if we just all gave a little more kindness and goodness to each other each day. I’m sure glad I asked about whether the woman was an artist. Her story certainly left us with much to be thankful for in our lives, and deep sympathy for the family, loved ones and friends of that young boy so many years ago.
Thanks to this wonderful woman for her story. Again, we express deepest sympathies to her family and friends for their loss and thanks for the memory of her son, and his courageous act of saving a youngster from drowning, the day before he drowned himself. No doubt he is now with the angels he dreamed about.
May we all give and express our Thanks at this time of year.
CEO Social Networking

CEO Social Networking

November 21st, 2016

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Your CEO Social Networking. Do you cringe? Do you embrace the thought? Do you hope the CEO won’t read this headline? Or are you a CEO who is sitting there thinking “it is time and I need to get on with this”?

Do you cringe? Do you embrace the thought? Do you hope the CEO won’t read this headline? Or are you perhaps a CEO who is sitting there thinking “it is time and I need to get on with this”? All worthy provocations.

I just read a Marketing Magazine article posted by Cision the following:

“this year’s Signal Social CEO Index revealed that only 53 per cent of Canada’s top CEOs are on even one social media platform, and only 16 percent use two or more networks. With 78 percent of Canadian journalists using social media for work purposes, an executive’s absence spells missed opportunities for brands.”

Further information related to the Signal Leadership communications article can be seen in full here.

As a Chief Corporate Affairs Officer for Molson Coors Canada, I had the early support of our CEO early in 2007; and the Chief Legal and Corporate Affairs Officer. They gave me permission to explore and engage in social networking for the business. I was leading corporate communications and the concept of social networking was starting to explode. In fact, we created a blog with initial counsel from Dr. Mary Donohue, given that traditional media wasn’t necessarily carrying our message about all the good that was being done for multiple decades via the Molson Coors Donations Fund. I digress.

Two Factors for Success of C-Suite Social

For me, there are two critical factors at the C-Suite level when it comes to social media. First, the support by the C-Suite for the communications team to fully engage, explore and ignite social networking in a buisness. Second, for the CEO to actually take a role and play a part in that social networking activity. I think that the Signal PR report points out the gap that is most apparent in the second factor.

It is great to have C-suite support for your communications initiatives. It is even more powerful when that team of C-Suite executives actually take a role in the communications effort.

I would also want to dig deeper into the “53% of CEO’s engaged in social” to truly find out who is managing their content. I applaud the CEO who decides to step into social. It takes courage and it is not a natural role to assume. I celebrate the CEO who steps into the space with their voice, their thoughts, positions and their actual participation and engagement in the network.

A strong and successful social networking strategy will be set up for success when the CEO and communications team work together, rather than independently, on the CEO social strategy and action plan.

Managed by Communications Folks

Don’t worry communications teams, I am not suggesting that your CEO or C-Suite folks take on social networking in isolation from you and your team. In fact, the CEO should be as strategically relevant and “on message” as anyone else in the organization. Let’s face it, they set the tone from the top for all the other aspects of communication and business strategies. Why would we change that here?  Better yet, why would they think any differently?  This should be a collaborative strategic extension of marketing communications if the CEO is actually speaking out from their position in the business.

CEO’s directing their Communications

Building on working with the communications team, the CEO can powerfully add their voice and their humanness to the social networking for the business. Simply posting what marketing feeds them, or what PR approves is not truly authentic. A CEO that talks a bit about their education, interests, hobbies, family, weekend adventures, travel interests, passions for food, use of their business products; will help build engagement with the CEO social networking and a human side of the business that they are leading. The CEO as a champion and ambassador for their brand can be a valid, believable place on the team.

Respect for the Medium

A caution for all who consider taking a role in social networking for their business. From the CEO through to the delivery person, remember to have respect for the medium. Please understand that what you post is public. I liken social media to traditional media. How would you respond to a call from a reporter at the Globe and Mail? It is likely that the CEO would confer with their communications or PR counsel internally. If there is not internal support, it is likely that they would call their agency supporting them in PR and communications. Naturally, there would be an assessment of how that response to media and story told would show up in the press. Social media is no different. Social media is actually posting to a social media network. When it is posted and out there – it is in the world of media. Recall also that from the Signal PR report that 78 percent of journalists using social media for work purposes. You can follow relevant journalists and they can easily follow you. If they are interested in your business, they are likely already following or observing.

Plan the Journey

As with marketing, media relations, sales, business development, strategy, logistics – the social networking strategy takes planning. Let’s face it, your CEO social networking is a pretty sensitive concept – right ? Setting up the profile and entering the network takes minutes. Actually doing it strategically takes some planning. What to post? When to post? Why to post? Who to follow? How to respond? How to monitor? How quickly to respond? All of these are good questions. The answers are not necessarily standard. Much of it may depend on the personality of the CEO. Some of it may depend on the business and some of the regulatory peculiarities of that business. Best practices? It is up to you to create what is the best practice for your business and the personality of your CEO. An integration into the overall communications for the company will need to be reviewed. This is so that the CEO is not just some isolated, independent extension of all else going on with the business. There does need to be a plan.

CEO’s in social networking can be a powerful asset for the business. Your CEO social networking can truly position your business for leadership in your sector or category. Your CEO social networking can also be a disaster if there is not a well thought out plan in place. At the Devins Network, I’d be pleased to engage further with any CEO who might be interested, or with any communications team that might be entertaining the thought. I have passion and commitment for your success. Let’s start that conversation.

Thanks to Marketing Magazine, Cision and Signal PR for raising the matter. A gap worth closing in the corporate communications mix. @FergDevins @DevinsNetwork

Obstacle Course Racing World Championships – Make A Wish Canada

September 5th, 2016

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The team at 365 Sports are continuing to build support for our community as they partner with Make A Wish Canada and the Obstacle Course Racing World Championships in October. Hats off to everyone for helping to make a difference for the lives of youth in Canada. Well done!

365Sports and OCRWC Make a Wish

365 Sports, Inc. and Adventurey, LLC., organizers of the 2016 Obstacle Course Racing World Championships (OCRWC), the premier independent championships serving the burgeoning sport of Obstacle Course Racing, have announced a new partnership with Make-A-Wish® Canada in support of their efforts to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. “There is no better fit for our organisation than Make-A-Wish,” said OCRWC Founder & CEO Adrian Bijanada. “For me and many others on the OCRWC team, this partnership is a dream come true, both professionally and personally.” As part of the partnership, OCRWC organisers and partners 365 Sports, Inc. will introduce and Open Division on Sunday of World Championship weekend, for which Make-A-Wish® will serve as a beneficiary. Additionally, 365 Sports and OCRWC will also be working with Crowdrise to drive interest, awareness and fundraising efforts on behalf of the wish-granting organisation.

How it Will Happen

“During the open run day on Sunday, October 16, a portion of each registration will be donated directly to Make-A-Wish,” said Tony Smith CEO of 365 Sports Inc. “As participants take to the obstacle course, they will be proud to know that they are making a difference for countless youth who face their unique challenges. With our participants’ generous support, our goal is to raise $25,000.00.”

More about OCRWC

The Obstacle Course Race World Championships is a single event created to unify, promote and increase participation in the sport of OCR, while celebrating its amazing athletes and community. This year’s competition, held October 14-16, will draw more than 2,000 athletes from over 30 countries to Blue Mountain Resort located outside Collingwood, Ontario.

This is the first time that the world championships have been held in Canada. With the splendour of fall colours in the Blue Mountains, the team at 365Sports are certain to be pleasing the world as they compete at this event.

@365Sports @OCRChampionship  @ BlueMountainResort @MakeAWishCA @FergDevins @DevinsNetwork

Disclosure – 365Sports is a client of Devins Network Inc. I am proud of the work that they do in our greater community and their model for getting Canadians coast to coast to coast more active. FD

5K Foam Fest Moving Across Canada

July 11th, 2016

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Believe me – It is FUN !

Ok, I must admit, when I first got the call from Jesse Fulton at 365Sports “an enthusiast for adventure and action sports” asking me to chat with him about public relations and social media for their 5K Foam Fest; I was lacking a little on knowledge of this particular “race scene”. But…after spending some time with the team and taking in the event first hand at Sun Peaks Resort in British Columbia, I am a believer. And my gosh, is it fun.

Yes, after a few months of working with the team at 365Sports, I have come to have a great deal of respect and admiration for what they are executing in 14 stops from the west coast to Atlantic this summer in Canada. People are hopping off their couches, leaving their “devices” at the “gear check” and experiencing one heck of a fun event.

The event is also partnered with Habitat for Humanity and all proceeds from the Gear Check go to the local chapeter of @Habitat

The 5K Foam Fest is a fun-filled day of “participation” that puts fun seekers of all ages in a challenge against 20+ obstacles, a lot of foam, and some personal challenges. It is not a competition. It is all about completing the course. And…complete it as you see fit. If you don’t like the obstacle, go around it ! The minimum age is 8 years old, and teams are made up of all ages, families, workers, colleagues, fitness enthusiasts and some who are just simply seeking to accomplish a personal challenge set out by the 5K Foam Fest course.

I had the pleasure of visiting the festival event at Sun Peaks Resort in British Columbia near Kamloops British Columbia. I also had the opportunity to walk the course and witness the fun and frolic of participants as they faced their obstacles, mud, foam, hurdles and water! Walk Ferg ? Well yes, I had work to do…smiles.

The obstacles are plentiful as you leave from the starting gate moving your way cautiously through the foam that surrounds you. Here is a quick photo collage of  “the course” during the Sun Peaks 5K Foam Fest in British Columbia in June 2016. I have also included a couple of shots from the Winnipeg event.

The Course

The starting gate is quite a remarkable experience to witness as participants queue up behind the foam ready to lunge forward into the engulfing light white foam that awaits them.

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A chamber of foam awaits participants after a quick run out of the starting gate.

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There are several obstacles set up to test the crawling ability of participants. Many choose to crawl under, but some choose to be more cautious and step over the awaiting web.

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Several water stations re-hydrate participants along the course.

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Many are in awe by the awaiting “mud” obstacles. The Mocha pit and Mud Crawl were two beauties !

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The tube crossing looks easy…but a mud bath can easily consume the fun seekers.

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Several “run and dives” welcome participants with a slope into foam and wetness.

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A log roll like foam filled obstacle is unnerving as folks try to slip and slide over the rounded logs covered in foam.

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Mud pits abound…this one was particularly interesting with snow piled on each side of the obstacle.

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The Lily Pads look so easy to cross but have been known to snag participants at the ankles dragging them into the water below.

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Monkey business seems pretty standard but can be quite the challenge at this stage of the #5KFoamFest experience.

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Foam brings smiles to faces along the way in at various obstacle stops.

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Up and over never seemed like so much fun.

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At the 3/4 mark, the body washer is a welcoming refresher for participants.

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A large version of a standard hurdle makes for a quick climb.

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The “Death Drop” has them screaming down the slide on this “world largest” inflatable slide.

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Naturally, there is still “more foam” as participants near the finish line.

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Much joy of accomplishment is seen on the faces of those completing the course and being awarded their towels and medals.

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Each course is fully equipped with showers to freshen up at the end of a wonderful #5KFoamFest experience.

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And…if you have not had enough of a thrill through the course, you can always experience “Sky Fall” on site !

All in all the #5KFoamFest produced by the team @365Sports is an experience worth taking in this summer. Be sure to check and see which stop you might experience as the team travels coast to coast this summer in Canada. Check it all out at www.5KFoamFest.ca

Be sure to tweet all about your experience @FoamFestCanada. We’ll be waiting to hear about your experience. Or join the over one hundred and fifty thousand fans now following the team on Facebook.

Have an awesome summer !  @FergDevins @DevinsNetwork

I Walk for Bladder Cancer

May 4th, 2016

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We all have our causes, our not for profits, our charities, our volunteer involvements and our community engagement initiatives. One of my priorities is Bladder Cancer Canada. In early 2014 I was diagnosed with Bladder Cancer. Thanks to an attentive general practitioner, whom I had seen for years, and a wiseacupuncturistt, whom I had also seen for years – I was referred to Sunnybrook Health Sciences Urology. I had two high grade non-muscle invasive tumours removed from my Bladder in March of 2014. Bladder Cancer is known to have a high incidence of recurrence, thus I have maintained regular three month check ups and a series of “BCG Treatments” since surgery.

I am a survivor of Bladder Cancer. I was also well informed and supported along my journey by the fine work of the Bladder Cancer Canada organization. They had strong and accessible resources, and people who had gone through this before me. For patients, that peer support and understanding ear and person to turn to is a wonderful opportunity to seize.

As a patient facing Bladder Cancer, and I’m sure any cancer or disease – one can feel quite alone in the battle. Bladder Cancer Canada certainly helped eliminate any risk of feeling alone through their tremendous support network.

In September of 2014 I organized a walk for Bladder Cancer Canada in Kenora, where we have our summer home. I joined the board of Bladder Cancer Canada in the spring of 2015, staged the second walk in Kenora in September of 2015 and then accepted the challenge of becoming National Walk Lead for Bladder Cancer’s September 2016 effort.

I walk because I know that the funds that I raise with you will make a difference. It will make a difference in supporting patients and caregivers. It will make a difference in raising awareness to help others get help early. It will make a difference by generating funds to channel for bladder cancer research.

I walk because bladder cancer is the fourth most prevalent cancer amongst men, twelfth amongst women but funded below twentieth in research funding.

I am walking because I know that my efforts, with you – will make a difference.

Please join with me in supporting the Bladder Cancer Canada Awareness Walk in 2016. You can register, volunteer and or donate at bccwalk.ca .

Thanks !  @FergDevins

PHOTO CREDIT – Clark Devins Photography